Marketing de Servicios/ Valarie A. Zeithaml/Mari Jo Bitner 

 - 5ta ed. 
 - Mexico  2009,2003,2000,1996 
 -  710  14x27cm 
<br/><br/><label>ISBN: </label>978-970-10-7277-6 
<br/><br/><label>Dewey Class. No.: </label>